SEO | Search Engine Optimization, PPC and Social Networking

Why search engine optimization (SEO)?

Search engine optimization will drive targeted traffic to your site.


It is important for a website developer to understand how their clients website will be found on the search engines and who is the target market. Not only is good design important, but to understand all aspects of marking your site on the internet. Some questions you might ask yourself are:
How will your audience find your web site?

toniCarr is an expereinced website designer and a certified search engine optimization specialist. We make it our job is to be up to date on all the strategies and tools as the internet evolves and to help your internet business grow.

The numbers continue to grow as internet users become more educated in how to use the search engines and obtain the information they need. The search engines will drive traffic to your web site, so why not be where you can be found?

Search Engine Optimization (SEO) is changing

SEO has changed from when I first got started in helping my clients get their websites ranked on the search engines. There is much more competition and there are more alternatives. Social Networking has changed the landscape drastically. It is no longer only kids on mySpace. Companies are marketing there services through all the internet channels. toniCarr, understands social networking for growing your business. Today SEO is not only about how you are ranked on the Search Engines, but where you are leaving your footprint on the internet.

AdWords and PPC (Pay Per Click)

We have many years of experience setting up Ad Campaigns on both Google and Yahoo. Don't count this out when you are doing your internet marketing. There are many ways to streamline your Ads so they only reach your target market. Call us for information to help set these up.

How does search engine optimization (SEO) work?

As simply as possible, when you use a search engine you type in what are known as key words or key word phrases. These key words describe the type of information you are searching for or they describe a business. The search engines return a query of sites that match your key words. It may be one or it may be thousands of sites. In most cases it is only the top 10 – 30 sites that actually get responded

The higher a web site ranks in the results of a search, the greater the chance that web site will be visited by a user. It is common practice for internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward your site. Search engine optimization is based on analysis and behaviors to drive traffic the site.

As an SEO how do you get that top position?

This is where an SEO (like toniCarr) can help to ensure that your site is accessible to your target audience. As an SEO, every site will be treated differently. Here

• Analyze the site itself and the competition
• Determine how you want your site to be found, the target audience and that audience's behavior.
• Analyze current rankings and determine the placement of the pages right now.
• Determine what keyword phrase is important.
• Analyze your linking strategy.
• Develop or make changes to the site.
• Manually submit your pages to selected search engines and directories.
• Determine what other web based marketing strategies will work for your business. Combining your organic (free) listings with pay per click listings for more exposure.