SEO | Website Design and Search Engine Optimization

Why search engine optimization (SEO)?

Search engine optimization will drive targeted traffic to your site.


It is important for a website developer to understand how our clients website will be found on the internet and who is the target market. Not only is good design important, but to understand all aspects of marking your site on the internet. Some questions you might ask yourself are:
How will your audience find your web site?

toniCarr is an expereinced website designer and a certified search engine optimization specialist. We make it our job is to be up to date on all the strategies and tools as the internet evolves and to help your internet business grow.

The numbers continue to grow as internet users become more educated in how to use the search engines and obtain the information they need. The search engines will drive traffic to your web site, so why not be where you can be found?

How does search engine optimization (SEO) work?

As simply as possible, when you use a search engine you type in what are known as key words or key word phrases. These key words describe the type of information you are searching for or they describe a business. The search engines return a query of sites that match your key words. It may be one or it may be thousands of sites. In most cases it is only the top 10 – 30 sites that actually get responded to by the viewer.

The higher a web site ranks in the results of a search, the greater the chance that web site will be visited by a user. It is common practice for internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward your site. Search engine optimization is based on analysis and behaviors to drive traffic the site.

As an SEO how do you get that top position?

This is where an SEO (like toniCarr) can help to ensure that your site is accessible to your target audience. As an SEO, every site will be treated differently. Here is a synopsis of the process:

• Analyze the site itself and the competition
• Determine how you want your site to be found, the target audience and that audience's behavior.
• Analyze current rankings and determine the placement of the pages right now.
• Determine what keyword phrase is important.
• Analyze your linking strategy.
• Develop or make changes to the site.
• Manually submit your pages to selected search engines and directories.
• Determine what other web based marketing strategies will work for your business. Combining your organic (free) listings with pay per click listings for more exposure.