Search Engine Optimization (SEO) and Search Engine Marketing (SEM) For A Profitable Website
It is a known fact that proper SEO and SEM will drive targeted traffic to your site therefore it is important for a website designer when developing a site to understand the target market and take into consideration how a clients website will be found on the search engines. Not only is good design important but also understanding the basics of Search Marketing and the correct way to make it all happen.
toniCarr is an experienced website designer and a certified search engine optimization specialist. We make it our job to be up to date on all the search marketing strategies and tools as the internet evolves. This in turn will help your business grow and if SEO is done correctly the search engines will drive targeted traffic to your web site.
The higher a web site ranks in the results of a search, the greater the chance that web site will be visited by a user. It is common practice for internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward your site. Search engine optimization is based on analysis and behaviors to drive traffic the site.
Search Engine Optimization (SEO) Is Changing and Changes
SEO is constantly changing, but the basics are very important. Today the competition can be fierce and there are more alternatives. Social Networking has changed the landscape drastically. It is no longer our kids on facebook, but leading companies, marketing services and acquiring a fan base. toniCarr, understands social networking and how it can grow ones business. Today SEO is not only about how you are ranked on the Search Engines, but where you are leaving your footprint on the internet.
AdWords and PPC (Pay Per Click)
We have many years of experience setting up Ad Campaigns on both Google and Yahoo/Bing. Don't count this out when you are doing your internet marketing. There are many ways to streamline your Ads so they only reach your target market. It is worth it to let us set these up for you and then monitor them as the clicks come in.
Getting To The Top Position On The SERP's
This is where toniCarr can help to ensure that your site is accessible to your target audience. As an SEO, every site must be treated differently.
Here is a snapshot of our process:
- Analyze the site itself and who is the competition
- Determine how you want your site to be found, the target audience and that audience's behavior.
- Analyze the current rankings on the SERP’s and the placement of the pages right now.
- Determine what keyword phrases are important and how users are actually searching for your business.
- Analyze your linking strategy and referrals
- Develop a strategy for making changes to the site that would be the most beneficial
- Manually submit your pages to selected search engines and directories.
- Determine what other web based marketing strategies will work for your business.
- Combining your organic (free) listings with pay per click listings for more exposure.
SEO / SEM can be an on-going process for the best results and how to do that efficiently can be discussed. The search engines really like to know that your site is up to date or that someone is home and on the other hand the search engines can only do so much, good architecture of a website helps your viewers to find the information quickly. A healthy internet business is a healthy website.