Website Design, Search Engine Optimization

09.09

Text has evolved and is real text not images. Would never have seen this before web fonts.

The New Yorker is now using web fonts – every headline used to be cut images no longer with web fonts

Martha Stewart using web fonts

2008: 18 web safe fonts – kind of sad
Images are not the right way for creating fonts on the web

What is the right way

@font-face { font-family:   
src: url ‘ …..’}

All the major browsers now support this ability to link to web font files

09.12

Services like Typekit stepped in with a solution that protected the interest of the owners of the site.
They serve up the fonts and you pay a subscription fee.

A lot of web services now:

• Google web fonts
• FontSpring
• Font Squirrel
• Kernest.com

09.05

Good morning #wcsf setting up for my last day of live blogging.

09.15

Jeff Veen @veen #wcsf Talking about how beer has become local and some establishments are serving it warm.

How The Web Works – Talking about entrepreunerial experiences of the past relating to the making and distributing ice.

Now he is talking about the West Gold Boom – much like the internet boom

09.27

@veen started typekit Evolution of Fonts changed when browsers could link to a font #wcsf

Typographers worried about putting their fonts on the web the same as the music industry has worried about distribution of music on the internet.

WordPress.org plugins are available to use Typekit

09.38

Fundamental way the web has moved forward rough consensus running code @veen #wcsf

1993 the img tag with a source attribute was made available on mosaic this was rough consensus that got running code in front of users. Important to move from abstract to concrete.

“The velocity and responsiveness of your team to user feedback …

Showing development of typekit and how they developed the business model

09.42

Today @veen uses twitter everyday to search for their brand name to see how it is going #wcsf

Twitter has been good at listening to what their users are doing

Google first versions were not that spectacular but they got it out there quickly

Amazon is another one first site did not have books on it. Get it out there and get feedback.

Speed of iteration beats quality of iteration

09.43

“Speed of iteration beats quality of iteration” get your stuff out there on the web #wcsf jeff veen

09.46

Free software or open source software model that works today in a free and open way to move development forward #wcsf this makes tremendous change.

09.50

We need to protect the openness and freedom of the web. #wcsf Need to have belief the open and free web is the way.

09.59

Next up at #wcsf Sheri Bigelow Top 10 Features You Aren’t Using – But Should Be!

10.04

@designsimply works for Automattic – talks tips and tricks is designed for beginners#wcsf we will see

10.25

#wcsf See list here for top ten features http://www.tonicarr.com/blog/wordcamp-san-francisco-day-three/

• Zen Mode introduced in WP 3.2 Full screen button
• Kitchen Sink – A whole new row of buttons on the editor
• Keyboard Shortcuts for the Editor mouse over and it will give you the tool tips also look at the help button
• Short cuts for comments – has to be turned on. Use Help Tab for more info.
• Embed video – Auto Embed video links by just using the url. Just drop in the youtube link. Check media settings. Search WordPress AutoEmbed will show which services you can embed
• Screen Options – your space your way. For each screen you can turn things off that are on the page. Change the number of columns.
• Press This – It is a book marklet. In the tools section and drag up to bookmark bar. Any media can be dropped in. For super fast blogging.
• Pagination – More tag. Posts with a lot of content <!– nextpage–> Put in html of post Link to page styling in the codex
• Internal Linking – let’s you make links to past content. Link back to something. Use link icon and it will show past content.
• Single Column Gallery – put size in short code ie large
• Old Slug Redirects – wordpress is smart enough to know to redirect
• Drag and Drop – widgets, menu items, inside the gallery you can drag your images around and reorder
• Coming soon in 3.3: Drag and drop media file for uploading media into media thingee.
• Post Revisions: WP keeps track of your past revisions – you can do comparisons, then you can restore if needed

10.47

basetrack.org – WordPress site following Marines in Afghanistan #wcsf All pics with an iPhone. WP site pushed out to FB page to interact

11.04

In theory no censorship on basetrack.org reporting initiative. If info is removed there would have to be justification. #wcsf Later didn’t like to do it because then they would have to explain why removing content. Wanted to use journalist self sensor.

Operational security issue (LOL) marine is not fully shaved

FB page became the real problem. Families were speaking their hearts and minds. Families expressing stress, family members getting legs blown off. They wanted them to pull the facebook page. Security started to really like the WP site better than FB because they could not sensor. They did not shut down the FB page because they did not like the tone of comments. Bottom line they ended up getting kicked out.  “Marines Boot Social Media Pioneers From Afghanistan” .

Swarthmore College doing in depth conflict reporting on the project and exonerated the project.

Mom’s are the best photojournalists. Mother’s sister’s wives were sending them photos

In theory project should be long over but the sites are still active and the FB page

They also have a flickr stream video’s on vimeo audio on sound cloud – The content is open source so you can use it in your work

contact info: teru@kuwayama.com | twitter/skype: terukuwayama

11.18

Next up @photomatt – then lunch I am hungry. #wcsf

11.36

State of the Word by Matt Mullenweg cofounder of Automattic. The growth the inovation and evolution. #wcsf

11.39

PressWork theme has front end editing #wcsf

11.49

What people like about WordPress #wcsf from WP poll

1. Ease of Use
2. Community – updated often, contribute with forums

Complaints

1. Plugins suck – 15,000 plugins in the repository

11.50

If a plugin has not been updated in two years they will start to hide them not delete. #wcsf

11.57

WordPress looking for the most elegant human user experience with the Zen Editing Screen #wcsf

12.05

WordPress 3.3-What’s to come #wcsf – Admin, NUX, Better Media Handling

• Make the admin responsive
• NUX- new user experience, people coming for the first time. Dashboard is intimidating start to guide people through
• Better Media Handling – likes uploading images in Google +. Dragging and dropping images from your phone

12.09

92% of people are using WP as a CMS. Hourly rates range from  -2000 people building sites. Avg hourly . Not in CA

12.10

WordPress is not only growing it is accelerating. #wcsf

15.16

e-commerce #wcsf presenter Jonathan is the lead developer of the Shopp e-commerce plugin for WordPress.

15.18

Start shopping cart Merchant Account process 3-6 mos. ahead of deadline. Don’t wait to last minute. #wcsf

15.25

SSL Certificate choices for e-commerce #wcsf

• Verisign – costly
• Comodo – moderate
• goDaddy – cheap
• NetWork Solutions – cheap

15.26

wordpress security best to use a pass phrase rather than word for website e-commerce #wcsf don’t use admin

15.28

For security keep everything updated, WordPress, Themes and Plugins BACKUP everything #wcsf

15.33

eCommerce alternatives for WP #wcsf

• WP eCommerce-has been around the longest. Can get paid add ons
• cart66.com – uses shortcodes in posts and pages, has a free lite version
• shopplugin.net – completely skinable

Slides available at http://www.slideshare.net/ingenesis/ecommerce-word-press

15.45

SEO is more than optimizing page titles & a few plugins #wcsf Need right site architecture social signals domain authority site speed & more w/Sujan Patel

16.21

SEO for WordPress in 2011 #wcsf @sujanpatel

SEO Fundamentals:

• keyword research
  uses google search to discover new keywords
  find keywords around commercial intent
  Long tail keywords – have less competition, high probability of conversion
  good tool is AdWords, Keyword Discovery, Word Tracker
  First position get 18% then goes down from there done by independent study by slingshot
  Google Traffic Estimator to estimate number of clicks if you rank position 1
• content post panda-An update by Google to get rid on content farms or large content sites
  Released in early March and ongoing
  Good content is king
  Best to remove pages that are not getting traffic
• site structure and internal linking
  Good site structure good SEO – no page more than 3 clicks away from homepage
  Internal linking to pass seo value. Only link out when relevant
  good to only have two or three links per page
  canonicalization – don’t want to have duplicate pages in your site redirect non www to www pages
• social signals
  everyone sees different results and how your google account is tied to you social accounts
• Don’ts since Panda update
  use tags, stop using tags – cause duplicate content. They need to be no indexed.
  have broken links  or 404 pages- check on google webmaster tools
  have duplicate content on very similar posts
  too many ads or affiliate links
  irrelevant linking or link exchanges
  low quality pages (less may be more. Better to have quality pages)

SEO Plugins

• Yoast SEO
• RSS Footer- prevent scrapers from affecting your site. Allows you to add a text link to your rss so every scraper links back to you
• SEO Smart Links – Automatic Internal linking based on keywords
• Google XML Sitemaps – auto creates sitemaps every page/post you add. Good for all Search Engines
• Redirection – helps you to redirect 404 pages
• SEO Friendly Images – automatically adds “alt” and “title attribute”
• W3 Total Cache – Increases site speed by caching your site
• Social Media Buttons Digg Digg, Sexy Bookmarks, Get Social

Ways to get more traffic:

• Write list post 30+
• Infographics
• Guest Blogging
• Less Content
• Build relationships
• Comment on your favorite blogs
• Top Blogs in XYZ – know the top blogs in your industry and mention them.