Website Design, Search Engine Optimization

Most small to medium businesses (SMB) feel that social media is a time drain and they don’t have time to do it. The other question is the return on investment of time. Most marketers would tell you that you don’t have time not to do it. Most SMB’s wear a lot of hats and now they are expected to somehow integrate social media into all the other job responsibilities

Below is a quick to do list of what any SMB can do right now to become part of that conversation. There will always be a learning curve, but we have to start somewhere and then build from that.

Getting started:

1. Email – Choose the email account you are going to link all your social media together. I have found it is worthwhile to set up a special email (gmail or other) account just for social media.
2. Avatar – Pick a consistent image or avatar across all Social Media platforms
3. Build a profile and like your Avatar be consistent in your message.

Twitter-

1. Open up a twitter account if you don’t already have one.
2. Learn how to use it to your advantage.
3. Why?
   Because you want to be able to monitor and listen to conversations about you, your product, your company, your industry, your customers and your competition.
4. How do you do that?
   Use a third party application like TweetDeck (or HootSuite) this allows you to organize your twitter streams into categories.
5. What is the advantage?
   If you don’t want to have conversations you can mine valuable information or data. You don’t have to sit there and wait for information to unfold. You can peel back the tweets and the information that interests you.

Time: Less than an hour to set up and even less if you already an account. You will want to build your profile and add an avatar.

Facebook business page

1. You can have unique url’s or a “vanity url”
2. a great opportunity to grow your business using the basic Facebook features
3. Take your customer base and start connecting with them on Facebook. At the least it allows you to promote offers, ask questions and engage your customers.

Time: Minimal set up is about an hour.

LinkedIn profile and or Company Profile:

LinkedIn has some unique features and it is made especially for businesses. LinkedIn is marketing Business 2 Business at its best. LinkedIn features allow you to network with like minded professionals, look for new resources and partners, connect with current and past work colleagues and maybe look for a new job.

1. Build a company profile page.
   This is much the same as your facebook business page
   a. What do you put on here:
   Blog posts, twitter feed, press releases, video’s

Check out the questions and answers sections on LinkedIn and Groups

Time: Setup may be a little longer two hours.

Google+

1. create a profile and a business page.
2. Why because it is google and it is more fuel for google to know more about you and index your information correctly
3. Beware: Something is public on G+ it will be on the search engines.

Time: Set up hour for both

Link your social media together.

1. Twitter account to facebook
2. facebook account to twitter
3. Link your twitter updates to LinkedIn
4. If you should have a blog link your blog posts to all sources.

All your updates are flowing across each network and you don’t have to re-post to each of your accounts separately.

Time: One hour

Involve your Website

• Add the links or icons to these social media sites to your website.
• Make them prominent so that people know where you are
• Those who may be looking for you and what you offer can find them.
• The point is we want to make sure that we are providing as many ways as we can for customers and prospects to talk to us.
• Your clients or customer base are your lifeblood and they are using social networks with or without you.

Time: One hour

Get into the stream of social media

Even if you are not a content machine or a great writer you can still carve out a niche for you and your company.

Here are a few of the rationale why a local small to medium business should engage in social media. These are comments  from various people polled on twitter.

@swanny_s engage with local business, community, opportunity to maximise local search (google place page, google +) x-marketing opps, links

@MediaPA_NZ cause it’s cheap, it’s direct, targeted, it’s not pushy, more people are reading social media than newspapers or magazines

@JadedTLC smb social media = relationship building. Competition means be different. Best Buy can’t do that.

I will hire a small biz if I think they care. Walmart doesnt care. Make your SMB care thru social media. #loyaltyStillExists

@KevinEkmark the biggest question is whether they know how to and if they have the time to do so. They all should though

**This is an excerpt from a talk I gave to a local business networking group.

I am live blogging from a WordPress meetup on looking at different ways you can post to and from various Social Media sites. Attendees will be sharing what they have done. Meet up starts at 1:00 PDT. I will use the hashtag #wpeb for my tweets.

Merriam-Webster’s Collegiate Dictionary has been updated to add Tweet as both a noun and a verb “a chirp note” or “a post made on the Twitter online message service.” They have also defined social media as:

forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

Other newcomers that have made the list are:

• bromance – a nonsexual friendship between men
• helicopter parents – overly involved parents in their children’s lives
• boomerang child – the one in adulthood that returns home for financial reasons
• cougar – arghhh! (“a middle-aged woman seeking a romantic relationship with a younger man”)
• crowd sourcing- the opposite of out sourcing noooo!
  “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers”
• fist bump – I am afraid to look this one up, not so bad
  “a gesture in which two people bump their fists together (as in greeting or celebration)”

Here is the link to more words New Dictionary Words for 2011

Avinash Kaushik is a genius he is one of my favorite internet marketers. He discusses how to use twitter for a small business. Avinash, owns Market Movtive, but I think he is also employed by Google and was one of the creators of Google Analytics. Watch his video, it is only 8 minutes, entertaining and well worth it, Innovative Uses for Twitter for Small Business – Avinash Kaushik:

Three tools he recommends for measuring your twitter success:

1. Retweetist.com, that measures the popularity of your tweets,
2. Tweet-Rank.de that measures engagement, and
3. TR.IM that measures how many users follow a shortened link from your tweet.

Avinash also has numerous videos on YouTube for helping businesses analyze their websites, search  his name and you will find them.

If you currently are not twittering, I highly recommend getting started, twittering is not going away and will only continue to grow. The site is located at twitter.com. Sign up and follow me @tonicarr.  Comment here and let me and others know you are now on twitter so we can all start following you.   I will try to get better at following Avinash’s rules.  I will have to admit sometimes I do get carried away and  talk about what I am doing or get on a rant. Don’t be shy, join in.

OBTW, he mentions KPI, and if you are not familiar with the acronym it means Key Performance Indicators.

Just to prove how much I value Avinash’s opinion here is a picture of me  getting his book autographed  Web Analytics: An Hour a Day earlier this year at SMX West.