Feb 29 2012
SEO For Google+ & Google Search (#smx #22A)
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)
Sean Carlos, CEO, Antezeta Web Marketing (@seancarlos)
Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Daniel Dulitz, Product Manager, Google (@dulitz)
Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright)
Disclaimer these are my unedited notes from SMX West 2012 Conference in San Jose, CA.
My comments: I would say that Google+ has really been the buzz at the conference. Not only as the new kid for social media but how it is effecting search results on Google. In this session I hope to find out how to use Google+. As business people we only have so much time my goal is to learn how to streamline this process and use it wisely.
Danny Sullivan: There was a Wall Street Article on how it was not a success. Nothing in the article on how it works for ranking. Google+ is all over the search ranking pages
Daniel Dulitz, @dulitz Google, Group Product Manager is the first speaker:
- Surface the best content without SEO
- Google uses hundreds of quality signal
- You can ignore Google+ if you’re hoping to do well with Google Search. There are opportunities and it may be worth it for you.
What has changed in Google rankings is some of the signals +1 for content and who you are following
Rich snippets that make your content stand out and displays your reputation
Identity and reputation – this is one of the keys with Google+
Old days it was links coming into your web page
Now your can add:
- What is your page about
- Rich Snippets
- Tie it together buy who is interested in it and who wrote it.
- Use these relationships to see who is interested in them.
The search results now:
- Show annotations from your circles
- Show the site’s G+ Page
Before Google+ Who are your strong ties Friend and Fan / Post and Discuss / Read Friends post
Now with Google+ adds a new higher intimacy through hangouts
Next speaker Sean Carlos :
Some call it an invasion of search results by Google+
Google Plus – Pages for businesses.
I can limit my search now to just google plus pages +thenyoursearch
Google Direct Connect. Need to cross link your Google+ page to the website
You do not need Google+ badge
Large snippet or result in search results goes to the Google + page
Then you will occupy more space on the search page.
People: Now profiles are coming from Google+. When you are logged into Google
Google profiles you can opt out of indexing
About tab link to old presence on the web
Authorship Attribution: Links to Author’s G+Posts
Related People & Pages from Google+ when you do a search and is moving the paid ads down. Also gives Google+ information
Promote your employees or your products
Professional Services is also represented ie realtor
+1′d – number of people that have
Sharing – if we share something on Google+ it will show up on the search results
Do we want to promote Google+ or do we want to promote our business. You can do this with how you engage on Google+
Google.com for searches in English – that is the only place you can see this.
Download his slides they were good.
Janet Driscoll Miller discussing the technical side
Three parts of Google+
Direct Connect: The way to connect all things about your brands
What is the adoption rate: 43% don’t have a G+ page of Fortune 100 only 2% have direct connect enabled
Does help enable Direct connect can help to put you in circles
Helps enable rel=author
3% of Fortune 100 have the badge
to get a badge go to Google Developers
There is a rich snippet testing tool to test your badge and how it will look in search
+1 Buttons: Similar to the like button on FB
Two types +1 for brand and +1 for content – the buttons look different
think about how you place it on the page.
11% of sites have the +1 of fortune 100
Caution on addthis button: Add this does not have the +1 until later you may need to update your code.
Webmaster Tools: the data is only there for 30 days.
Analytics: only on the new GA, no email option for the new GA
Monica Wright – Google+ Why bother? @monicawright
Day to Day management of all of this:
Referral traffic has increase with Google +
Posting links on Google+ should have UTM tracking parameters such as bit.ly.
Really focused on tagging., then you show up in their notifications
Hashtags also good
Hangouts only 10 people at a time. Great tool for a limited audience, or an internal meeting.
Have them for brands, commenters, newbies, researchers, loyalist …
Different ways to slice and dice them. They are not automated
Ripples as a tool: To see what is going on and who links to what. Not sure what to do with the information yet.
Things to takeaway:
- ** shortened links
- **tag people and other brands
Business page cannot tag a person – this is a problem with google + for users
Share what you share on Google+ on FB this is not a problem or duplicate content.
There is an audience on Google+
Google+ wants increased intimacy therefore there in no automation. They are looking at this internally.
Placement of the buttons on your page: there is no great place you have to experiment. (we love those answers)