Feb 29 2012
Schema.org, Rel=Author & Meta Tagging Best Practices (#smx #23C)
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Dennis Goedegebuure, VP Internet Marketing, Geeknet Inc (@TheNextCorner)
AJ Kohn, Owner, Blind Five Year Old (@ajkohn)
Navneet Virk, Director, Optimization, Roundarch Inc.
Disclaimer these are my unedited notes from SMX West 2012 Conference in San Jose, CA
Navneet Virk -Semantic markup and what it means from an SEO prospective
Semantics is the study of meaning and the way to apply meaning on the web. What gets ignored is, is this content meaning full for a machine? What is apparent to us may not be apparent to the search engines.
Recently people have started taking a small portion of their data and make it semantic with semantic markup.
- HTML 5 makes it easy for people to start annotate and add additional content.
- need for natural language driven search.
- Commercial benefits adopted by Search Engines
Rich snippets taking good rich information and put it on the search results pages.
Also to get a lot more information about the data
you can create your own semantic categories.
schema.org – use their data
If you are not doing semantic you need to because you will be left behind.
AJ Kohn – his presentation will be the least technical
Why you should use rel=”author”
- Delivers higher click thru rates
- More exposure
- It is social it is connected to Google +
- Valuable personal branding tool and protect from plagerism
The Beginning: XFN – is a simple way to represent human relationships in hyperlinks
Rel author was introduced in 2011, uses html5 attribute and uses the XFN attribute. The difference it uses a central framework, Google+
It has a relationship between your G+ profile and your webpage
Verifying authorship, put on every post. You can do one or all of these
- Name and email
- G+ badge
- ?rel=author parameter
- Three link monte
- Check it with the Rich Snippets authoring tool
Rel publisher is to confirm Google+ pages
you can track it on Webmaster tools under Author Stats
Where is this all going or leading us to?
Tracking and engaging across the internet
Author Rank – who you are and how people are sharing with you and what people are saying. Author Rank.. Fuse web of people with web of documents.
How you can be more creative with your profiles?
Everyone that has rel=”author” has one and shows a rich snippet
rich snippet with books – showing product, mark up your book page
This is used more for enhancing display than as a ranking tool
Rel author should never be used for companies, individual posts by people
Rel publisher is used for companies
Brand Google Plus page connected by Rel publisher
Each individual Author will need there own Google + profile
It pulls in your Google+ profile picture for the rich snippet
Cause your Rich snippet not to show up – set the expire date on the pages in the past. Check your expire headers.
Micro formats and meta data: Micro data / HTML5 is the way to go, stick with the schema.org . One set of tags and implement that. You should pick one or the other rel author or rel publisher. Small site use what you can do.
Not everything is showing up now.
The tool does not always work for testing your code, look at the code. There are schema validators.
Photos – flickr does allow you to put in html in comment section
Have you tested using pictures of attractive people – LOL audience laughed …
You can support multiple authors on a site but not multiple authors on a post (blog)
on the blog every author should have a profile page. Email can confirm you as the author on a post
@yoyoseo on twitter How long does it take rel=author to show up? days, weeks, months, never – We don’t know.
Personal and professional separate no one has resolved this issue.
All images on Google+ go through the safe search filter.
You can sever author-ship once someone leaves.
Product review snippets – may take about a week to show and they may never show up. There could be other issues why it is not showing up.
Easily tag old information – it is manual , it is a one time implementation
Personal and company Google+ page, new profiles no one knows if a new profile takes longer to show up