Mar 30 2006
Why add text or content to your web site?
Adding good quality information (content) to your web site is never a waste of time. The process of SEO is really making an investment in your site and business. The goal is to make your web site the “authority” on your product and services. Once you get known by the engines for that kind of content, other sites will start linking to your site (boosting your popularity) as a great source of reference. The search engines will view the site as quality content, due to the popularity in linking, and the site can be depended on, therefore the site improves in rankings. SEO is really about making your site the best it can be.
The goal of SEO is to optimize the entire site so that it’s the best it can be for the search engines as well as your users (viewers). My job (as SEO) is to help it to be found in the engines for lots of phrases that relate to it, but as you know I can’t simply *place* a site in the engines for a specific keyword, in a certain position. That is where PPC (pay per click) comes in.
Within your content you want to analyze the key words on each page, that are relevant to your business. This will help your potential customers to find you and educate them about your goods or services. SEO does not happen over night and it really is a process, the rules are always changing and what works one day may not work another. From my experience good quality “content is king” and it will remain that way. Adding links within your content using key words gives you that extra needed boost. It is never a waste of time.
