• 58% of Twitter users follow retailers to find discounts, 39% follow for contest info
• If you “like”/follow a brand on FB & twitter , you are 60-79% more likely to purchase/recommend that company.
• 48% of #Twitter users have seen relevant promoted Tweets, 42% have gotten discounts from promoted Tweets
• The twitter newbie tends to start with boring tweets and sends users to a sales-y landing page.
• Be real, be cool and don’t promote lame tweets.
• First thing you should know is that, promoting lame tweets will provide for a lame Twitter campaign.
• We’ve all made social media mistakes. Great to learn from them.
• Brands: don’t be stuffy. HAve fun with your twitter marketing.
• Don’t use Twitter for direct sales – use it for branding
• Twitter panel is great, but let’s not forget “Engagement” The 3 T’s: Talk+Trust=Transaction..[Relationship building]

This link is a live blog recap of the days sessions: http://blog.search-mojo.com/2011/12/05/live-from-smx-social-boosting-business-with-twitter-marketing/ You know what they say “take what you like and leave the rest”.