Nov 20 2008
Google Analytics is a free tool for analyzing the activity on a website. When I say activity I mean where the hits to your website are coming from. Google Analytics (GA) is getting more powerful all the time, the google team is doing a great job of adding new bells and whistles all the time. If you have a business and are marketing your website you should have some kind of analytics tool installed. Since GA is free it makes it very desireable.
Some of the basic information included in GA is:
- number of visits
- number of page views
- pages visited
- bounce rate
- avg. time a visitor spends on your site
- % of new visits
- Where are your visitors located by Country, State and City
But recently Google added some great new features that make it even more powerful than before. What I love is how well it is now integrating with your AdWords Account. These new tools are in beta:
- Custom Reporting for designing your own reports to drill down and get the exact information you need for your buisness
- Advanced Segments make comparisons of different segments of your business, such as visitors that are organic vs. paid, number of visit and what keywords are they using.
Not sure how to use Google Analytics or these great new tools. Below are three videso created by Google explaining Custom Reporting, Advanced Segments and Motion charts. After watching these brief videos I had a better understanding of how they worked and a real good jump start. They are short so give them a whirl. And if you have not installed some kind of Analytics tool on your website, make it a priority to better understand how your site is performing.
#1 Custom Reporting in Google Analytics
Learn how to create custom reports in Google Analytics that show the information you want to see, organized in the way you want to see it.
#2 Advanced Segments in Google Analytics
Learn to create and use Advanced Segments in Google Analytics to isolate and analyze specific parts of your traffic.
#3 Motion Charts in Google Analytics
Learn to use Motion Charts in Google Analytics to analyze your data in five dimensions.